M – Different locations around the UK – to target more people, suggest that women who are of a larger size are everywhere, and that is what we call normal, not size sero.
I – E4
G – Reality TV
R – Represents women to be shy people who come out confident of their size. Portrays real size women to be beautiful.
A – Shown on E4 which is a channel known for its youthful programs. Also shows programs which CW produce such as 90210, One Tree Hill and Smallville, therefore the audiences may be the same too. Largely females, however more elder women, such as the ones who take part in the show.
I – The message sent across to viewers is that women should embrace the way they look and not try to perfect themselves.
N – linear, and us the viewers follow the subjects journey in each program, seeing them come out of their shells.
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